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Users will soon have a updated setting that allows them to lessen the volume of AI-made media appearing in their feeds. This move comes as the platform announced that it presently contains over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the following weeks before a full-scale launch. This development coincides with a surge in AI content, driven by recent AI video creators.

AI Content on Other Platforms

Recent reports that almost one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered mass-produced AI material, a label for inferior, factory-style content that is typically absurd or dreamlike.

Our research shows that numerous viewers appreciate content created using AI tools, from digital art to science explainers, and we want to offer the community the option to adjust the amount of that, depending on their own likes,” stated a spokesperson.

Scale of AI Content

The platform shared that there are now over a billion videos on its network tagged as made with AI. Overall, more than 100 million videos are added to the platform daily, making AI content a limited percentage of its total content library.

Customizing Your Feed

Viewers will be in a position to decrease or raise the volume of artificial media they view by accessing the content preference setting in the application and selecting “AI-generated content”. Further subjects that are already be modified under the setting cover politics, style, aesthetics, and dance.

Content Labeling and Policies

Its rules oblige creators to label convincing AI-generated content, and it forbids malicious deepfakes of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its community policies.

In addition, the app will from now on attach an “AI-made” watermark to content made using its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from attempting to bypass the labeling process.

Educational Initiatives

The platform is also launching a two million dollar AI literacy fund for professionals and groups to produce educational content about using AI responsibly. This program will benefit non-profit groups specializing in educating coding and technology.

Content Safety Approach

The platform has supported its moderation strategy, amid debate over intentions to lay off hundreds of safety staff in the UK. TikTok is expected to eliminate a significant number of roles in its trust and safety team in London, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most distressing content prior to it gets reviewed by staff. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the previous year due to the use of its AI tools.

“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a significant AI assistance is proving valuable work at speed.”